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Fighting to defend its market share through higher marketing expenditure has badly affected profit margins.
Financial and business terms. 2012.
expenditure — ex‧pen‧di‧ture [ɪkˈspendɪtʆə ǁ ər] noun [countable, uncountable] the total amount of money that a government, organization, or person spends during a particular period of time: • An advertiser rarely knows what its return on investment in… … Financial and business terms
Marketing research — Marketing Key concepts Product marketing · Pricing … Wikipedia
expenditure — noun ADJECTIVE ▪ considerable, great, heavy, high, huge, large, major, massive, significant ▪ The group is calling for higher … Collocations dictionary
Marketing — For the magazine, see Marketing (magazine). Marketing Key concepts Product … Wikipedia
marketing plan — / mɑ:kɪtɪŋ plæn/ noun a plan, usually annual, for a company’s marketing activities, specifying expenditure and expected revenue and profits ● Has this year’s marketing plan been drawn up yet? ● The marketing plan is flexible enough to allow for… … Marketing dictionary in english
marketing planning — / mɑ:kɪtɪŋ ˌplænɪŋ/ noun making a plan for a company’s marketing activities, specifying expenditure and expected revenue and profits … Marketing dictionary in english
Rang De Basanti — Promotional poster for the film Directed by Rakeysh Omprakash Mehra Produced by … Wikipedia
below-the-line — ̷ ̷| ̷ ̷ ̷ ̷| ̷ ̷ adverb (or adjective) 1. : in that part of the score sheet in bridge reserved for the trick score 2. : classified as an unusual or nonrecurring expense or revenue item rather than as a current expense or asset * * * below the… … Useful english dictionary
Focus group — Marketing Key concepts Product marketing · Pricing … Wikipedia
Economic Affairs — ▪ 2006 Introduction In 2005 rising U.S. deficits, tight monetary policies, and higher oil prices triggered by hurricane damage in the Gulf of Mexico were moderating influences on the world economy and on U.S. stock markets, but some other… … Universalium
